In the current market, many online businesses use paid advertising to increase their visibility and give a boost to their revenue.
Previously we looked at how to set up a viral marketing campaign for your business. This time out I want to outline some strategies for your campaign.
I am sure most of you heard about things ‘going viral’ on the internet, but what does it mean?
In the previous guide to website statistics we learned about the click path and referrer links. Now let’s see what other information we can get.
Last time we learned about the most basic information generated by website statistics systems, and the importance of ‘stickiness’ in terms of your website’s usability.
Last time I mentioned how important your website statistics are. Let’s have a look now at how to use them properly, beginning with the three standard values in web statistics: hits, unique visitors and page views.
Many website owners either ignore or don’t know how to properly read their website statistics. A superficial glance usually ends on the number of visitors and hits, but there’s much more to your web stats than that. Indeed, if used correctly,
An easy, user-friendly shopping experience is crucial for your online business to succeed. Last time we learned how to prepare simple and clear browsing and product pages, but it doesn’t stop there.
In The past few years e-commerce – or online shopping – has become more and more popular, helping businesses attract loyal clients all over the world. In the current economic crisis, it shines as a reliable solution for business due to a number
Last time out I introduced the subject of using social networking to help your business. Below I offer a few tips on how to make the most social media.
Last time I suggested blogging as an excellent tool for search engine optimization, or SEO. Here are five easy but important rules to follow to maximise the results of your SEO blogging.
Blogs naturally attract search engine traffic. Most have clear navigation, and optimised architecture – advantages that make them the perfect tool for improving your SEO (search engine optimisation).
When you have your keywords optimised (see previous issue), now is the time to use them. Here are the five key places on your website where you can use your keywords.
Keyword research is one of the most important and valuable aspects of the search engine optimisation (SEO) process. With good keywords, you will be able to learn more about what attracts clients to your business, which will in turn allow you to create content
Have you ever wondered how a search engine works? What makes your website appear in Google, Bing or other search sites?
IT Tips with Marcin Kulik